There could be dozens of reasons why a website isn’t generating response. Poor copywriting and design, duplicate content, improper use of keywords and SEO settings and lack of personality are just a few. I discuss these in more detail in my free report that you can download at the end of this article. However, in this article I want to discuss 3 tools that reveal SEO issues for insurance agency websites.
Each of these tools will ask for the URL of the page you want to test. Log on to your website and simply copy the URL from the address bar in your browser and paste in to each tool.
SEO Settings– https://www.quixapp.com/seo/
Be sure to check multiple pages of your site, not just the home page. Every page that you want indexed by the search engines should be tested. If you find any pages that you want to show up in the search engines that do not have the settings correct, fire your web master now! This is SEO 101.
Original Content– http://copyscape.com/
Again, be sure to check several pages on your site. This is how web builders can offer their websites at such a low cost. It’s not cheap to write original content, especially well-written content.
Web Page Speed Test- http://www.webpagetest.org/
This test should be done periodically on your website. Often times as your website and plugins are updated, the factors that cause slower load times can appear in your site.
Still reading? What are you waiting for? Run these tests now and come back when you’re done!
Does Your Insurance Agency Website Have SEO Issues?
Did All of Your Tests Result in a Greenlight?
If you did, congratulations! You’ve made a smart decision on who built and is maintaining your website.
If not, and if you do want to get more high quality business from your website investment, I’m sure you have more questions. The good news is we can probably answer all of your questions and solve any issues that are preventing you from getting the greatest results from your website.
However, when it comes to website design and building, you do get what you pay for. There is a reason why some insurance agency websites are cheap. The cost to build a truly custom website is not cheap but if you ever want to get good results and a high ROI for your investment for the long term, it’s worth the investment!
If you are serious about improving your web presence and getting the highest return on your investment, simply request a demo HERE.